If prospects are going to save anything about you and your company, a business card is the easiest and usually the first choice. Most buyers have card files or scan cards into their computer so they can find them easily if needed. This can be your least expensive marketing tool and may be saved by your customers and prospects for years.
Your business card should have enough information but not be cluttered and difficult to read. Here are some ideas for making an impressive card:
- Use standard size, weight, and shape cards for easy filing.
- Choose bright white or a light-colored stock.
- Linen or rag-bond stock is the best choice.
- One or two ink colors are the norm (unless you’re in the real estate or insurance business and you want a color photo of yourself on the card).
- Use a street address, not a PO box (unless you have a home business).
- Don’t clutter your card with needless information.
- Use your full name—no initials.
- Use your logo or special type style.
- Use a short slogan to describe your business.
- Gold foil adds a lot of class but also costs much more.
- Make sure all type is large enough to be read easily. Customers can’t call you if they can’t read your phone number.
- Always include your area code with your phone and fax numbers.
- If you’re a retail business, you can put a map to your store or a list of your locations on the back.
- Fold-over cards give you more room for information, but they are a nuisance to carry and store.
- Odd-size cards attract attention but don’t fit in card files.
- Include your company name, your name and title, your address, your phone numbers (including toll-free if you have one), your email address, and your website.
- Don’t put all your products on your card, but use a general product term.
When you have your business cards just the way you want them, order a lot. Forget the 500 or 1,000 orders—order 5,000 or 10,000. The price is minimal for larger quantities, and you should be leaving them everywhere you go. You never know who will need your products or services.
Some stores and carwashes have bulletin boards where you can put your card—leave two or three at every one. And, of course, you should have several with you at all times. Keep a supply in your car to replenish the ones you give out.