Where can you get free advertising that moves around your selling area spreading your message? On the sides of your company vehicles, of course. You can also use magnetic signs with your company logo and phone number on your car. This works great for home-based businesses. If you can use this type of advertising, you’re getting great exposure at a low cost if it’s done correctly.
Here are a few ideas to help you get the greatest benefit from this type of advertising:
- Keep it clean. What impression do you get when it’s a sunny day and you see a truck or van with a company name and phone number, and vehicle is filthy dirty? Not a very good one. Wash your company vehicles often.
- Don’t say too much. Make letters large and easy to read. A quick glance by another motorist or a pedestrian should leave the person with something he or she can see and easily remember.
- Drive carefully. Put a “How’s my driving?” sticker and a phone number on the back of your company vehicles. Use only drivers who are safe and courteous and who won’t likely irritate potential customers.
- Don’t block other cars. When you’re unloading deliveries, don’t block other cars so people can’t get out of driveway entrances to businesses. This creates ill will, and some people may remember not to buy from you because of this. Remember, your company name is there for all to see.
- Park to be seen. When they’re not in use or after hours, leave your company vehicles where they can be seen by passing motorists—don’t hide them in a back parking lot! Your vehicles are free billboards, so use them.
When used correctly, company trucks and vans can be great vehicles (sorry!) for promoting your business at little or no cost. The next time you’re driving, look at other trucks or vans to get more ideas. Don’t forget to use your logo and slogans when deciding what to paint on the sides of your vehicles. Some businesses will use a large decal for lettering instead of painting. If you’re not sure how to design the copy, ask a local graphic designer to help you with the layout. Get your ad rolling—at the speed limit, of course!