You’ve spent your time and hard-earned money getting your website going, and now you want a million people a day to visit it. Well, as many as possible, anyway—and you want them to return often. Here are some things you don’t want to do when creating and designing your site:
- Don’t have an extremely long or hard-to-remember web address; make it easy to spell, say, and remember.
- Don’t tell it all on your homepage; you want people to browse your site.
- Don’t make first-time visitors to your site sign in or leave their email address just to enter; most will just leave and go to another site instead.
- Don’t use misspelled words or incorrect grammar in your text; have two or three people review it before you use it.
- Don’t make it difficult for visitors to contact you; have email links everywhere.
- Don’t use pop-ups that interfere with what the visitor is reading. Most of us hate this and will exit the site quickly to avoid dealing with them.
- Don’t use pages with tons of graphics that take a long time to load; some people just won’t wait.
- Don’t use flashing elements that are hard on the eyes or distracting.
- Don’t have broken links; check them periodically.
- Don’t forget to show and explain your products or services in an obvious place; don’t hide them so deeply in your site that customers can’t find them.
- Don’t avoid showing your prices. Instead, show and explain them.
- Don’t forget to have a secure site if you’re accepting payments or personal information.
- Don’t forget to include your phone and fax numbers for people who may be having trouble navigating your site. Specify the offline hours that you are available.
- Don’t forget to get listed on search engines and in web directories and to use blogs.
- Don’t forget to make an offer of some type to get people to take action.
- Don’t wait too long to answer emails; always respond within 12 hours.
- Don’t neglect to add new products as soon as they are available.
- Don’t ignore Internet buyers and their concerns. They are your marketing goal of the future
Most of these points are just common sense, but how many sites have you been to that didn’t follow these simple guidelines? You probably didn’t stay long…click.