Often when trying to make a phone presentation or get an appointment, you will reach the decision maker’s voicemail. This may be on purpose, because decision makers can’t possibly take every sales call they get. The message you leave will etermine whether you’ll get a call back or if you’ll get through the next time you call.
For every voicemail message, you should keep in mind four things:
Don’t use statements such as, “Mr. Peters, I have something very important to talk to you about.” That’s a giveaway that you’re afraid to say why you’re calling, and you’ll almost never get a call back. Don’t tell your entire story in your message, but pique the person’s curiosity with a clue as to why you want to talk to him. Leave some information about why it will benefit the person to return your call. Offer to explain further on the phone or in a personal appointment.
Let the person know the best time to call you back or when you will call him back and then follow through. Being honest and straightforward will catch more prospects than using mystery and deceit. After all, the reason for leaving a voicemail message in the first place is to get a response.