Included in your initial franchise fee should be the training you need to operate the business according to the proven franchise system. This training usually will take from two days to a month, depending on the franchise company. Some training likely will be at franchise headquarters or another approved location, and some will be in other stores or offices already in the franchise system. Recordkeeping and management techniques are normally taught first, along with information about the reports you’ll be expected to submit periodically. Then there’s usually hands-on training at an established business or a model site.
The training will be required before you’re allowed to open your doors for business to make sure that you’re following the system right from the start. The franchisor should offer instruction or assistance in hiring your beginning employees at your site and should help with training them. This is the time to ask all your questions pertaining to running the business, because you won’t have the individual attention of the complete franchise staff all together again.
A good and growing franchise should have ongoing training sessions for new products and procedures. You paid for this training, so learn as much as you can. The more you know in advance, the more confident you’ll be when your new business opens.
Another form of ongoing training is field support. Usually quarterly or even more often, a home-office or regional representative will visit your business to observe and offer suggestions. This person will likely carry a checklist of predetermined criteria to look for. He or she can also offer assistance and training in any new products or services the franchise is offering to its customers. This is a great time to get hands-on answers to any questions or procedures you’re not sure about. Because you won’t be paying for this visit, take advantage of the free help. Plan in advance or
make a list of questions, and don’t waste any time while the rep is there.