Do magnets still work as promotional items? It depends on your business, but overall, they’re an inexpensive way to keep your company name and phone number immediately available to your customers. Magnets are useful not only for consumer sales, but also for any business that wants a quick response when it’s time to order. And they’re convenient for emergency numbers when seconds matter.
The business-card size and shape of magnet is the most popular and the least expensive, but many shapes are available. For example, a local florist uses large heart magnets on the sides of their delivery vehicles. Ask your salesperson for a catalog.
Magnets are also available affixed to postcards for fast mailings via First Class or standard mail. The latest idea in magnets is the magnet-coupon combination card. These cards are usually 8-1/2 x 3-1/2 or larger and can easily be used in direct mail. The top portion has magnetic material on the back, and several perforated coupons are below. After the coupons are torn off and used, the top magnetic portion remains with the customer for future reference. These combo cards work great for fast-food restaurants, pizza parlors, maid services, computer stores, or any other business that offers coupons. They can also be used as a selfmailer postcard; check with your promotional supplier for ideas.
Here are a few other ideas of businesses for which magnets might be useful:
- Pizza parlors. When you’re ready to order, don’t you look on your refrigerator door rather than drag out the phonebook? Is there a magnet there?
- Drug stores. People put these on medicine cabinets for prescription reorders and questions.
- Animal hospitals. Magnets can provide emergency phone numbers and hours for office visits.
- Schools. These might include snow-day phone numbers. Or, they may be given as recognition to students for academic excellence and/or strong attendance.
- Realtors. You never know when someone will be ready to buy or sell. A magnet comes in handy for them to send referrals to you or to check current prices.
- Towing companies. Towing companies might give magnets to restaurants and building owners for the removal of unwanted cars.
- Office supplies. Customers can put magnets on filing cabinets for quick and easy ordering of supplies. You might also have a large magnet with a to-do list or a list of things to order.
- Professional offices. You might buy magnets in October with next year’s calendar on them, or just use them as business cards.
- Oil change and repair. Magnets could serve as a reminder of when a person needs to change his or her oil and when it was done last. (Static-cling stickers are also available.)
- Florists. Magnets might include where and when to order flowers and may promote non-plant items and gifts.
- Restaurants. You might advertise your specialty and the number to call for reservations or carry-out orders. You could also sell magnets for a dollar or two and use them as a 10 percent discount on any guest check over, say, $10. Make these good for multiple use, but they should have an expiration date.
- Banks. Magnets might include info on how to check balances by phone, pay bills, transfer funds, and so on. They can also include hours of operation and web addresses.
- Parts supplier. You might put magnets on your customers’ filing cabinets for quick phone ordering.
- Sports teams. Magnets might feature schedules of games and phone numbers to call for tickets.
This list provides only a handful of ideas for how magnets can promote business. Look at your customers and prospects to see whether magnets will help you promote new business and get reorders. Make it easy for customers and prospects to find and use your phone number, website, and email address.