In the traditional economy, when starting your own business investments in human resources and financial capital are critical to the success of a new venture. However, as demonstrated by the social network Facebook and many other tech startups, it is now possible for a group of relatively inexperienced people with limited amounts of staff and money to succeed on a large scale in the digital economy.Starting your own business in the digital economyIf you are thinking about starting your own business, there is now a whole new world of possibility in the increasingly virtual or digital world. Things that were unimaginable in the traditional economy are all of a sudden possible. There is massive thirst for information, which can be provided in an instant and professional manner.In the traditional economy, franchises were supposedly the best way for starting your own business.A good franchise company has developed a method of doing business that works well and produces successful results. There is normally a recognised brand that is recognisable by potential customers, and training programs designed to bring you up to speed on the most successful methods to run the business. Fundamentally, the biggest reason for starting your own business with a franchise is that you avoid much of the risk of starting a new business. However, for a franchise that guarantees a return on investment requires a huge capital outlay.For example, the franchise cost for a famous fast-food burger chain restaurant requires a minimum of $250,000 of non-borrowed personal resources to consider you for a franchise. In other words you need $250,000 cash on hand to just start the discussion. If you can get that far there is rent, staff, equipment and inventory. The total investment is over $1 million.Other guaranteed franchises for starting your own business are expensive too. The investment for a famous pizza house restaurant chain starts from $295,000 and investment for a well known 24 hour convenience store starts from $30,000.These may well be guaranteed business models, but the simple start up costs are often way out of reach for keen entrepreneurs who just do not have access to that amount of money.However, the digital world of the internet makes the whole process of starting your own business much easier and much more accessible. You don’t have to part with eye watering amounts of hard earned cash, because your costs to buy a digital franchise are much lower than buying a regular business.The easy way to starting your own businessIn the old days, entrepreneurs would risk their lives prospecting for gold. Now, virtually anyone with a computer and access to the Internet, can access the Digital Gold Rush.Have you ever had that feeling of being left behind when you’ve passed up a significant opportunity?Image if you had purchased shares in Apple whilst Steve Jobs was still working out of his garage? Or when Google was just a funny word on somebody else’s computer?The online digital revolution is here and we are at the ground floor. If you are a savvy entrepreneur who is looking at starting your own business you want to be on the cutting edge of this new economy not only to take advantage of the opportunity created by the change in times but to avoid being crushed, outsourced, eliminated, and made redundant.