Wouldn’t it be nice to have one-sixth of your business every day from Monday through Saturday? You’d know how many people to staff at your retail store and how much your bank deposit would be every day. But the reality is that life is tough, and business is even tougher, so you need to make adjustments along the way.
Slow periods could be very normal in your type of business. But just because they’re a common occurrence, that doesn’t mean you have to enjoy them. Use creative ways to get customers to visit your store when you need them most. Here are some ideas to boost sales on slow days, during slow hours, and in slow months:
- Double coupon values.
- Offer free upgrades.
- Offer free delivery and setup.
- Feature entertainment in the store.
- Offer a free shopper-helper service.
- Feature special sale prices.
- Double points on customer cards.
- Offer 5 percent off everything when it’s raining.
- Offer free refreshments and snacks.
- Have senior-citizen discount days.
- Have a drawing or contest.
- Offer a 10 percent discount when your town gets more than two inches of snow.
- Hold a clearance sale that starts on a slow day.
- Hold a product demonstration.
- Have kids eat free with the purchase of two adult meals.
- Offer special coupons for a slow month.
- Hold a short seminar about your products.
When you’ve decided what will work for your business, you need to make sure everyone knows about it. Put signs everywhere, including on your front door and near cash registers. Send a postcard to your customer mailing list with the news. If you take phone orders, announce these offers on your on-hold recording. Tell everyone you sell to about the new offers, and tell them to send their friends. You might be the only store of your type that’s crowded when it’s snowing!