I don’t want to dwell on this subject for too long, but as with any rejection, you should deal with a sales rejection quickly and then forget it. Don’t let it affect your next presentation, which may result in exactly the opposite response. There’s an old adage worth heeding: “Learn from it and turn from it.”
Here are some points to consider about sales rejection:
- It’s generally not personal.
- It may not have been a qualified prospect.
- The timing for the purchase may not be right.
- The prospect may not have been able to afford your product or service.
- The prospect may have a relative or spouse selling the same thing.
- The prospect may not have a real need.
- You may have left out important benefits the prospect wants.
- It’s possible the prospect just didn’t like your product or service.
If you made a sale on every presentation, you’d be the richest salesperson ever, and I’d be buying your book. Rejection is part of the sales game, and there’s no way around it—it’s going to happen. You’ve probably done it many times to other salespeople. But if you can pick up one little tip or idea from every lost sale, you’ll be a much wiser salesperson. This is an education you don’t get in school; you have to experience it firsthand. Remember, Babe Ruth not only had the most homeruns; he also had the most strikeouts on the team.