Some employees will naturally be great customer service providers, and others will need to work at it. It doesn’t matter how great customer service happens, as long as it does happen. When you observe your employees over a period of time, giving your customers and prospects the friendly, helpful, and professional assistance you expect, then reward them.
This doesn’t necessarily mean that you need to give the employee an immediate or large raise, although it could. Little things add up and are appreciated, especially if they aren’t expected. A few extra dollars in the tip jar, a longer lunch, a gift card, or a paid afternoon off shows that you are aware of the job the employee is doing and you recognize his or her efforts. There doesn’t have to be a constant or weekly reward or bonus, but it should happen often enough to be fresh in employees’ memories.
The smart thing to do is make everyone else in your business conscious of these little perks, which are available to everyone. When you give rewards, post it on the bulletin board or breakroom wall. Let employees know that great customer service is not a one-day incident but an overall attitude. Keeping your employees happy, content, and motivated makes them better at their jobs and handling your customers. Better, satisfied, and compensated employees make fewer mistakes and need less supervision. So, you can give a little and get a lot in return.