Do you have repeat customers who don’t always order at the expected regular time? By regular time, I mean when you think they should order or they have done so in the past. An inexpensive way to keep in touch and remind them is through a reminder postcard. Postage for such a card is about half the cost of a regular envelope, and it is still delivered via First-Class mail.
When printing these reminders, use the largest size you can and still pay the postcard rate. Check out the postcard requirements and costs at www.usps.com in advance, so there are no postal surprises later. Always include a photo or description of any new products or services you have, along with your regular ones. To remind customers about reordering, fill in this information on the reverse side:
- What they ordered last
- When they ordered last
- A reorder number (if applicable)
- Who to contact to reorder
- Toll-free number and email address
- Current pricing and delivery
You can design your postcards so you can print them on your laser or inkjet printer and then store the information on your computer. Always send the postcard to the person who ordered last time, because if that person changed positions or left the company, it should be directed to his or her replacement. A follow-up phone call seven to ten days later is a good idea if they have not reordered by then. You can find out approximately how much of a supply they have left and when to send another reorder card. It’s also a good time to mention any new products you think may interest them.
If you don’t make some type of contact to remind them of who you are and what they buy from you, the reorder may go to someone else. You also need to stay in contact in the event that your buyer has left and the replacement buyer doesn’t know where the last order came from. If they can’t find the previous order, they may go looking for a new supplier. Reorder reminders will also call attention to any other of your products they may need to order. And they reduce the need for last-minute rush orders, which carry a premium charge in many industries.