If customers are not ready to buy your type of products or services now, all the advertising and promotion in the world won’t change their mind. But when they do have a need or want for your type of products or services, are you the company they’ll think of ? You have to leave the door open and the light on, because you never can be sure when that time will come.
Is your contact information in their face so they think of you first? Are you easy to find and eager for their business? Isn’t this why you’ve been advertising and promoting all year? When the customer is ready, be there. Here are some ideas you can consider so that you’ll be their first choice:
- Business cards. Is your card in every prospect’s business card file? Do you give your cards to everyone and always carry a supply with you?
- Phonebook listing/ad. If applicable, are you easy to find in the phonebook? Can you be listed under more than one
heading? Are you in the online directory?
- Billboard/road signs. Can your product, service, or location be seen by many drivers? Think about the number of
potential buyers that pass by every day
- Location, location, location. Is your retail store on a main street that most people pass every day? If not, can you put a sign on the main street with directions to your store?
- Reorder cards. Do you send reorder cards to customers when they should need to purchase your products again?
- Giveaways. Do your prospects have letter openers, cups, calendars, pens, and so on with your phone number on them?
- Telemarketing. Do you make brief calls regularly to remind buyers of who you are and what you offer? Have something new and exciting to tell them when you call.
- Labels/stickers. Are these on your products with a phone number to call for supplies, service, or repairs?
- Target ads. Do you regularly advertise in newspapers, magazines, or trade journals or online where your buyers generally look? Do you know your response rate?
- Moving signs. Do you have your logo, name, and phone number on all delivery trucks and vehicles?
- Tradeshows. Do you have exposure in tradeshows where buyers look for ideas and new vendors? Do you mail to lists of show attendees?
- Direct mail. Do you regularly send new information and literature?
- Magnets. Are these on your customers’ and buyers’ filing cabinets, computers, or refrigerators?
- Hours of operation. Is your business open when prospects/customers are available? Do you ask your customers and prospects whether your hours are convenient for them?
If you’re not available and easily accessible when buyers are ready to purchase, they may just spend their money with your competitor. Don’t think that because you have contacted them once, it’s enough. You don’t know what other information they’re seeing or receiving from your competitors. Make yourself available and easy to find at all times.