Writing informative articles for magazines, business journals, or newspapers can also give you and your company needed exposure. My experience has shown that offering several different articles in a subject area works best. Most editors use articles that are 800 to 1,500 words long and submitted on paper, CD, or email.
If you’re using paper, make sure it’s plain white and the copy is double-spaced (or at least 1-1/2 line spacing). The article should be interesting, informative, and, when possible, entertaining. Don’t make anything in the article sound like an advertisement; save that for your byline.
You can send letters to an editor with your free articles listed and numbered for their easy selection. Some background data or a short bio can show your experience and expertise in the field. You can also offer to accept assignments from them in the future, which normally includes payment for your work. But normally, they will want to see your free articles first.
When you’re submitting requested articles, make it clear that they are free as long as the article includes your byline. You should write your own byline and try to keep it to about three lines so it won’t be edited to make it shorter. Include your name, title, company name, toll-free number, email address, and website URL if you have one.
Don’t offer an exclusive to any one publication unless you’re being paid fairly for it. And always request a copy of the publication in which it’s used so you can check for any errors.