After you’re open and ready for visitors and business, you want as many people as possible to come to your website. There are many ways to promote your site, and perhaps surprisingly, many do not involve the computer.
Put your URL on all business cards, stationery, product literature, invoices, and print advertising. If your address is short or easy to remember, there’s no limit to where you can use it. Use it on promotional giveaways, signs, magnets, vehicle lettering, and shirts or uniforms. If you’re a Chamber of Commerce member, make sure your web address is listed in their directory and on their website. Think of other places where your customers and prospects look or things they read and then make sure they find you there. If you sell locally, consider a billboard on a busy street with your URL in large letters and an offer of a gift or discount to visitors. You can also trade links with other companies that are after the same target market but are not competitors—do so by adding a link for your business on their site and their link on your site.
Another idea to drive visitors to your website is the use of traffic exchanges. They will help you trade links with other sites that are looking for a similar target market. Search the Internet until you find a traffic exchange that is close to your type of industry; check as many as you can before registering with any.
Social networking sites, such as LinkedIn, Facebook, YouTube, and Twitter, allow you to create a professional profile for others to see. You can also use their venues as a forum, blog, or bulletin board. Add new content to your site as often as you can and encourage visitors to come back regularly by reminding them on social networking sites.
You can also offer a free weekly or monthly online newsletter that pertains to your industry and contains facts and new information. Let visitors read and/or download it and encourage them to come back regularly to see the next issue. Have a sign-up link where customers can register to receive special offers and reorder reminders. That way, you can build an email list you can use for other purposes and promotions.
Don’t have a great, informative, and fun website that nobody knows about. Find creative ways to drive traffic to it and make people want to come back. Several sites out there offer website promotion ideas that are free, so don’t pay for them. Keep looking for new methods to get those visitors to stop by and see what you have to offer. Obviously, having more people visit your website will increase your chances for new sales.