Should you put prices on window items? The jury is still out on this one because it depends on your type of business and the image you want to project. One reason to put price tags on window display items is to let shoppers know what’s on sale or what special items are featured. If the prices are on the high end, it projects the image of an upscale store, which appeals to more affluent customers.
Another approach is to not include prices in the window so you can lure shoppers into the store and have experienced sales people close the sale. If people like an item they see in the window, but they don’t see a price tag, they’re likely to step in the store to find out how much it costs. Further, if prices are negotiable, you don’t want to display them and risk them being too high or too low.
So, whether to use window pricing is really up to you and how you want to sell. You can always go by the old adage that if someone has to ask the price, he or she can’t afford it.
In the end, you want your window display to entice your target customers to enter the store, where you have more control. Your window design should be the showcase of your products, but it should not be for price comparison.