Here’s an idea you can use for almost any retail store in a strip mall. We had an ice cream/deli store and wanted advertising ideas that weren’t expensive. (I think cheap is the word.) Our ice cream store was next to a larger auto/phone/stereo store that did a lot of advertising. On occasion, they had a radio remote on the weekends—this is where the radio station comes to a store, broadcasts for a couple of hours, and entices people to visit the store.
Because we were non-competitive with the other store, we were able to give the DJ three $5 gift certificates to our store to give away on the air. We also offered the radio personalities samples of ice cream or yogurt so they could taste our high-quality product and comment on the air.
We made the gift certificates good for only that day, and the winners were able to pick them up from the radio person doing the remote broadcast, so everybody won. How else could we get our business mentioned a couple of times on the radio for all of $15? The people who won the gift certificates usually spent more than the $5, too, so we had a chance to break even. What a deal! We also picked up some regular customers who may not have been in our store before