One powerful way to advertise at a low cost is to use your already installed phone system. When people call your business and need to be transferred, they are usually put on hold. If the person or department they’re waiting for is busy, they just sit there listening to a void. This is not only boring for the caller, but it also wastes a valuable selling opportunity for your business. A pleasant advertising message with a little music mixed in while people are waiting will solve both problems.
These hold-message systems are attached to your existing phone equipment and can be very reasonably priced. For $500 to $800, you can purchase the necessary attachments, have them installed, and produce a professional recorded message.
You can change your recorded message as often as you like for a reasonable fee. While your callers are waiting on hold, you can point out products and services that they didn’t know about. Many times you’ll hear, “I didn’t know you did that!” when you answer the transferred call that was on hold.
On-hold messages are a great business booster that you already have access to in your office or store. Even if you’re not busy, you can put the caller on hold for 30 to 45 seconds, just to let them hear your message. (Naturally, don’t tell the customer you’re just putting him on hold so he can hear your message!)
You’ll find companies that offer on-hold message services in your phonebook under the Telephone On-Hold Services heading or through your local phone company. Get competitive prices and compare any special services.