When starting a new business, you may not be able to purchase everything you would like to have; you may only be able to afford the things that you must have. You can make a wish list of items and services to consider buying as your business starts growing.
Better yet, make two wish lists—one for you, the owner and manager, and one for your employees. You probably won’t be able to buy everything you want when starting or growing a newer business. With the resources you have, buy the things that are essential to effectively run your business. Undoubtedly, there will be several other items or services that you know will help you be more efficient or will reduce your workload, but you just won’t be able to afford them right away. So make a prioritized list of what you really want or need and keep it handy.
A business owner/manager’s wish list might include items such as an extra computer, a new company car, new office carpeting, a new copier, or a monthly accounting service instead of a quarterly one. If the item is something you can’t do without or you must have now, you’ll have to borrow or set up a lease to get it. Otherwise, wait until you have extra profits or a great quarter and buy it with cash.
An employee’s wish list might include such things as a microwave, a comfortable chair, a refrigerator, a new sound system, or a holiday dinner at a local restaurant. Let employees know that their customer service and care will help them earn those things on their wish list. Allow them to add new things to the list if at least two employees agree to it. Post the list in your break room or in employee restrooms, where your staff can see it regularly, and it will inspire them to do their best job.
Don’t forget to add some sort of new marketing to your wish list so you can pursue even more profits. Take a little off the top and use it to test ideas for getting new customers and increasing the loyalty from your current customers. You could even have a third wish list of marketing, direct mail, or advertising ideas that you want to try. If some of your new ideas work, you’ll have even more sales and profits in the near future. Creating wish lists can provide short-term rewards for all the hard work that you and your employees put into your business.