Many consumers and businesses may be reluctant to be the first customers of a new, untried business. But there is no reason why you have to let them know you are a small business with little or no track record. There are ways of making your new business look larger than it really is, and this is a reasonable strategy as long as you are providing the great products and services that your customers are interested in buying.
Here’s an idea to make your new business look bigger and more established than you really are: Instead of starting your invoice numbers with 0001 or 1001, try using five digits and a starting number like 22001. It will look as if you’ve been in business for a while and have had a lot of customers. You can do the same thing with purchase-order numbers so suppliers won’t realize that you’re too new. Suppliers and manufacturers consider a new business a higher risk and may require prepayment or a deposit. I would never suggest lying, but creating an impression of a more established business will make a new business run more smoothly.
If you have delivery trucks and vans, number them Van #6 or #12, even if you only have one. That way, you’ll look as if you have a fleet of vans and a lot of business. No customer likes to be the test case when there’s no track record for the business. Try to give the impression, even if you’re new, that you have many satisfied customers. You’ll create a more comfortable feeling for those first buyers and suppliers. And when you serve your new customers well, word-of-mouth advertising will start on its own. You can also consider pricing a little lower for the first few customers so your team will gain some quick experience in processing orders.