If you want recognition and attention drawn to your booth, be a speaker or have a roundtable discussion with you as the main figure or moderator. Most tradeshows and conventions will have certain times set aside for their educational sessions. Meet with show management well in advance to offer your speaking services in the areas where you’re an expert. Ask whether there are any specific subjects they want to present that you know well. You want your subject matter to be of interest to as many people as possible so that most of the seats will be full. If the seminar is not during exhibit times, have your staff fill some of the seats but give them up if more people arrive.
If you’re giving a speech during a tradeshow, ask the show management to include the date and time in their show brochure and program to get the most advance publicity. You can also have a sign or poster in your booth to help increase attendance. At the end, of the seminar, invite everyone to your booth to ask any questions they have about your talk or related subjects.
If there’s a large awards dinner or meeting, offer your services as an awards presenter or to introduce a well-known speaker. You’ll get a lot of exposure, and people will recognize you later on the tradeshow floor.
Speaking to smaller groups at tradeshows can be good experience for future speaking engagements. Someone in your audience may even invite you to speak at their future event—for a fee, of course. So get involved; don’t just sit in the audience.