There are a handful of companies who are planning for the future with expansions, through hiring hundreds of new employees this 2013 year.CarMax. Publix, FedEx, and Nordstrom are some of the companies who are planning on hiring hundreds of new employees this 2013 year.Lowes is planning on hiring thousands of new employees, mostly in part due to an increase in the housing industry which is also on the rebound. Research reports admit, the United States may be heading towards a housing crunch, where there will soon be a shortage of homes, which accounts for the Lowe’s pick up in their hiring so as to supply the demand for housing materials.As hiring becomes more competitive in the job market, companies must not ignore their competitors. This can be accomplished in a fair manner by first identifying your company competitor. If you do not hire a likely candidate, then your competitor may take a serious look at them as a prime candidate.As a business owner, you must look at all your company’s strengths and weaknesses and somehow be in tune to the pros and cons of your competitor. What strategies are other companies using in their hiring process? Are they using an Applicant Tracking System that gives them an edge on hiring? What are they offering future employees that may be more attractive in the way of benefits and wages? Are you falling behind in what you are offering? How do competitors treat their employees and do they have a big turn over of employees? Do they have an open door policy with great employee communication and feedback? Is your company lacking in any of these issues? Is an Applicant Tracking System the answer for your HR professional?Get to know your competitors through subscribing to their website. Review what employees have to say about your company and if they seem satisfied with their position. Communicate with your employees and let they know the company cares about them.Know what makes competitors different and successful. What do you or they have that seems to be working more successfully? Is it the type of Applicant Tracking System that the company utilizes? What makes the employee decide to go with your competitor company rather than your company? If you are losing out on key employees to a competitor find out why and how you can make more positive changes.Honing in on your competitors is not saying that this is a race to any finish line, it is just helping you to keep up with the pack as hiring gets more competitive and an Applicant Tracking System becomes a necessity of all HR professionals.