Long-term investors want to pay close attention to a company’s earnings, liquidity, debts and assets in order to develop and implement an investment strategy to meet his or her long and short term financial goals. Investors in the penny stock market generally have more short term goals, but they should pay attention to the same financial information. As the first month of 2013 comes to a close, there a number of factors positively effecting current stock prices.• The US economy is continuing to add jobs. The most recent unemployment numbers was 10% lower than what analysts had expected. This five year low is good news, as it generally takes a few months for the newly employed to regain the same level of consumer confidence and make up for lost income. More jobs means higher stock prices.• Low mortgage and increased employment rates are contributing to the rebound of the housing market. Analysts are bullish on the continued resurgence of the housing market and the growing appreciation values of current homes. After a few years of homeowners being upside on the mortgage, analysts predict that homeowners will soon be making a profit when they sell their home.• The Fed is buying bonds at a good rate, which should lead to a decreased in the unemployment rate and continue to strengthen the housing market, a key to overall economic stability.Consumer trends also have an impact on current stock prices. Recently, makers of household goods, like Procter and Gamble have been giving analysts reasons to be bullish. Companies like P and G, which produces everything from shampoo to paper towels and cleaning supplies, continues to see its earnings grow.Consumers are still hungry for the latest technology. While Apple’s stock has slipped recently, companies like Microsoft have picked up the slack. After a rocky year last year, Netflix, as well as other movie rental companies are turning big profits, giving both investors and analysts a reason to cheer. Starbucks is also giving investor a little pick me up this year. The company continues to turn impressive profits and leads the gourmet coffee pack.When identifying current stocks to purchase, investors should take a look at both inflation rates and energy costs. Both these factors play into a company’s bottom line. For global companies, investors should look at potential debt and financial crisis, or political instability before making a purchaseWhether an investor is looking for a long term investment or is looking to take advantage of penny stock trading, keeping an eye on current stock prices and national trends are important. If an investor is purchasing shares of penny stock, he or she is most likely doing it without the help of a broker, so it is important that he or she pay attention to current stock trends. The penny stock market is especially volatile, so investors can make or lose quite a bit of money in a short period of time. Most analysts predict a bullish year for investors in 2013.