Impulse buyers are everywhere—they’re you, me, and your customers. How many times have you gone to a grocery store for two items and left with a full bag? We all get that feeling once in a while and act on it. We make or add to a purchase because the opportunity is there, and we don’t analyze the decision, check prices, or rationalize like we do with other purchases.
This will undoubtedly be the case with your customers sometimes. Be sure you’re in a position to take advantage of impulse buying and even create it. Use checkout displays, point-of-purchase racks, colorful packaging, or last-minute offers on phone sales. Use items or offers that are ready to go or don’t need much explanation.
Often when waiting to pay in a convenience store, I’ll pick up a package of breath mints or get an instant lottery ticket, just because they’re there. Have useful and related items within easy reach, and you’ll increase sales and profits at no cost to you.