Following are some words and phrases to use in your advertising copy to draw attention to the rest of your message. Use them often!
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The secret to successful advertising is to attract your prospects’ attention and hold it until you can convey your entire message. Browse through magazine and newspaper ads and see what attracts you and makes you want to read the whole ad.
Keep in mind that each industry is different, and some words are not tasteful or appropriate for certain businesses. Would you want to see your dentist advertise a sale on root canals or your doctor advertise rectal exams? Use words that your potential customers will likely understand and respond to.