If you own a restaurant, a fast-food establishment, or a bar and you’re not going after out-of-town visitors, you’re missing a chunk of valuable business. What are the chances that out-of-towners will drive by and see your establishment? Probably slim, unless you’re on a main thoroughfare. So you need to be a destination for them.
One idea is to advertise on billboards around the city or at the airport, but most small-business owners can’t afford the thousands of dollars necessary to do this. So why not make an effort to call and/or visit all of the hotels and motels in your selling area and give them an ample supply of paper menus and/or coupons? You could also offer to give them laminated menus for each guestroom; you can get your menus laminated at most large office-supply companies for a few dollars each. Leave a few extras to replace lost or damaged menus.
Check back every few months to offer new menus and to be sure that the hotel is using them. You might want to offer the hotel manager or concierge a free meal as thanks and to show the quality of your food. This is a great and profitable promotion that can help both your establishment and out-of-town visitors. Don’t pass up this business—it only takes a little effort and not too many dollars on your part!