Where can you get free displays, signs, samples, and other items to promote your products? From your suppliers, of course. They want to help you sell as many of their products as possible, so they will help you any way they can. If your supplier is a middleman or a distributor, go right to the manufacturer. They usually have displays where you can feature or demonstrate products. If it’s an expensive structure, you can ask to borrow it for a week or a month. Because the manufacturer or supplier has trucks delivering all the time, they can probably drop it off if you give them enough notice.
Position your display in an area for maximum exposure and the best lighting conditions. Products and other merchandise that are at eye level or just above and below it will usually sell the best. Use floor level for extra stock or accessories that aren’t the main attraction.
You’ll get more interest if you can add a spotlight or colored lighting at the top of your display that can be seen from other parts of the store. I would discourage any flashing lights or sirens, though, because even if they attract attention, most people won’t get too close to them. They can be more annoying than helpful. You also don’t want to put special displays in an area where direct sunlight coming through a window will irritate potential customers.
If you’re just not very creative and artistic when it comes to making displays, you can hire people who do this for a living. Check the phonebook or the web for local interior designers, or simply ask a neighbor or a nearby store who they’ve used. Most people will be flattered if you tell them how much you like their displays, so they’ll be happy to refer their designer to you. Or a local school or college may have students taking related classes who will be willing to do the work for you.
Displays are a fun and profitable way to entice people to buy items they didn’t come to the store for in the first place. Change or move your displays often so that frequent customers won’t ignore them on return shopping trips.