It’s your business, and you can wear anything you want, right? Who cares? Well, your business cares, even though it won’t tell you. It won’t have to tell you, because the result will show up in your bottom line.
Being a business owner gives you a status position with your customers, and you should look the part. That doesn’t mean always wearing a suit if you own a tire store, but your uniform and shirt should be clean every day. Your staff should follow your example and be neat and clean, especially if they might meet customers. Personal grooming must be impeccable. That means fresh breath, clean hands, neat hair, and a daily shower.
All of your employees should know what you expect. Discuss it openly or at least post a general dress code and grooming requirements on company letterhead. Most people will take the hint, but don’t hesitate to talk to those who need it. This is your company’s image and what your customers will see when they visit. Taking care in personal grooming gives your customers and prospects a feeling of confidence in you and your company.
When selling to other businesses, I’m from the old school that believes a man should wear a tie and dress shoes and a woman should wear appropriate business attire. Be careful not to overdo jewelry; save it for your personal time. In general, being well dressed usually gives you a belief that you are a professional, and it will help you close more sales.