If a customer wanted to enter your store and make a purchase, would you say no and lock your door? Well, it happens every day at franchises, big company stores, and small businesses. If your sign says you close at 9 p.m., and a customer is walking in to make a quick purchase, should you refuse him? If you make a habit of this, you’re likely losing hundreds or thousands of dollars every year, plus revenue from all the irritated people who won’t come back or send referrals. It’s more like anti-customer service, and it definitely won’t create goodwill.
The smart idea would be to let the customer know you’re closing and ask whether you can help him find something. If you’re a fastfood restaurant or a convenience store, how long can it take for one more purchase? It’s foolish to refuse any sale just to save five minutes. The long-term loss is much greater than you think. You not only don’t get paid for that sale, you won’t get all the profits from repeat business if the customer doesn’t return. Stay and serve your customers; make it part of your employee training so your employees will do it when you’re not there, too.