Once your website is up and running, you need to make periodic changes to keep visitors coming back. If you had a web designer create your site, try to put in your contract or agreement an automatic three- or four-month update to your site. You don’t want to have to pay big rates or fees for the designer to come back, so plan in advance.
If you have a computer-savvy person on your staff, another alternative is to have the web designer show that person how to make site updates. Start collecting ideas right away for changes and additions. Keep a file of all your site ideas so you can review them when it’s time to make changes. Set a schedule for regular updates and then make them. Just remember to update your links as needed when you do this.
Make site updates frequently to keep people coming back to see what’s new.
Assign someone on your staff to monitor and suggest changes to your site and get them done.
Offering to support popular charities with a small donation for each sale made is a smart way to earn
customer respect. Most people like to give back, so if they can do so by using your site, you may
earn their repeat business and referrals.