It there a business that wants to reach and sell to the same customers as you do—but is not a competitor? There are always other businesses that serve the same target market you do but that have no interest in your type of business or what you sell. Why not work together and expand your horizons even more?
You can put flyers with coupons in your cross-promotion partner’s store and even print “Compliments of…” on them for a nice personal touch. In return, you can give out information or have a small display where your customers can be referred to your crosspromotion partner. Some businesses naturally go together very nicely, such as:
- Hair salon and tanning parlor
- Printer and graphic designer
- Wedding photographer and tuxedo rental
- Health-food store and exercise club
- Clothing store and shoe store
- Travel agency and car rental agency
- Employment agency and daycare center
- Fast-food franchise and candy store
- Liquor store and deli
- Casino and jewelry store
- Furniture store and interior design firm
- Auto-parts store and tire store
- Bookstore and coffeehouse
- Video store and pizza delivery service
- Hotel and restaurant
- Pet store and veterinarian
- Golf course and sporting goods dealer
- Florist and funeral home
- Chiropractor and massage therapy
- Auto-repair service and towing service
- Realtor and mortgage company
- Computer store and software company
See the relationship between each one? They both sell to the same customers, but they supply a different product or service. Find your best cross-promotional partner and talk to the owner.
This scenario works best for two small businesses because store managers for large companies usually don’t have the authority to make these types of decisions, and they may think it’s too much trouble to take it higher up. And besides, we want to help and promote our fellow small businesses, and we hope they feel the same way, right?
It’s important get to know your partner(s) and be sure they provide quality products and services. You’re giving an endorsement by referring customers to other businesses, and you don’t want it to backfire on you.