Conversion is the core of any web-based business. You might have huge visitor traffic to your landing and internal pages but without conversion of visitors into actual buyers, it is of no worth at all. Experts believe that there are two primary methods of conversion exist in the market namely on-page conversion rate optimization and optimization through referral sources. Let’s take into account both one by one.Choose Button Text and Location Wisely:When we talk about CTR, it is obvious to learn that buttons are still the most important entities that play a significant role in conversion. A button is usually a very vital tool used as to fulfill call-to-action objectives on a web page. However, from the user’s perspective there is a number of factors need to be considered while putting these elements on the page. A button does a great job on your page when you talk about a particular call-to-action. Therefore, it is inevitable to observe color, size and dimensions of these buttons before putting it on the pallet.Improvise Your Page Speed:Being a conversion optimization expert I am amazed how website owners hardly focus on the page speed of their respective websites. A visitor who comes online to buy certain products or solutions is a serious freak. He doesn’t have enough time to glance at your website until it opens full screen. Beyond doubt, the matter of the fact is that you need to work on arrangements that reduce downloading time of your website. Amazingly, you will be stunned to know that improved page speed is one among the most important components that turned Facebook a social network giant. Accept my good wishes Mr. Jukerberg.Crispy, Crunchy and Touchy Headings, Subheadings and Text:There are hundreds and thousands of the service providers who work in the same domain you do. My biggest concern is why one should stop on your service page if it doesn’t comprise an engagement component. You will admit the fact that a title “advantages of CRO in internet marketing domain” has no charm to tangle the buyer’s mind. You should however rely on a striking heading such as “CRO Blueprint for 2013”. The latter will certainly have more impact on your buyers. I will suggest you to learn from Facebook ads and Google ads to create better and self-expressing headings and text.Think Twice Before Placing Images:I have no doubt in admitting that images have a very crucial part to play in the conversion. But I will also like to include that it is the image placement that may hurt your conversion prospects direly if placed abruptly. Heavy, blurred and over-imposed images instigate visitors to leave your page instantly. So allow me to suggest you to hire a web designing professional who knows how to play with images. Don’t be the self-stated master of all the trades. Let experts decide what’s good and what’s bad for your websites from the conversion point of view.Folks, let me leave for now. But I will come to you with the second installment of this story titled ‘Conversion Rate Optimization: Maximize your worth -II’ in a day or two. Till then, have a great time ahead.