Most states have laws governing when and how you can do consumer telemarketing. Normally, you can’t call after 9 or 10 p.m., and there’s a fine for each offense that’s reported. Fines can be steep, so be sure you check with your state offices before you start.
Some areas even have phone upgrades where you can’t get through if you’re a telemarketer. And you must follow the laws pertaining to the Do Not Call list. Excessive complaints can lead to an investigation of your business and possible cease orders.
However, most of you won’t have these problems, especially if you’re calling businesses during normal business hours. You may need to check out additional laws pertaining to calling interstate to see whether they apply to you, though.
It’s difficult enough to do telemarketing, so don’t ignore the laws and spend valuable time defending yourself. Chances are that people who don’t want to be called will be hostile and never buy anything, so why bother?