Something you don’t see every day, something out of the ordinary, something outrageous, something fun, something educational, something informative—all these are promotional activities you can use to build your business. Promotions are activities or events outside of your normal business routine that entice people to participate for their enjoyment and your gain. Tie in special offers with unusual holidays, or make up a cute holiday and then make a big deal out of it. You can stand out from your competitors and see a short-term increase in your market share and profits. Bring in new buyers with fun and money-saving ideas that your competitors aren’t doing.
Promotions also can be an ongoing process where you reward your customers for repeat business. Make a promotional offer on your website and have customers refer to a phrase or code to receive a discount when they order. Change the offer often to encourage repeat visits and offer printable coupons.
Let’s find some other things a small business can do to bring itself into the limelight and be remembered by customers and prospects. Remember, you can use ideas you’ve seen elsewhere and change them to fit your business. Promotions can be fun and profitable while they encourage new and repeat business and referrals.