Have you ever wondered why huge multi-national corporations buy so many TV commercials when most people just switch the channel? Why don’t they spend it on mailing brochures or newspaper ads? The answer is simple Video Sells! Before the internet, before television when every home got a daily newspaper and listened to the radio hours a day, marketers recognized power of moving images and paid to produce commercials to run before movies as part of newsreels.We’ve come a long way since newsreels and movie theatres. Television cemented the importance of video as the preferred means of making a lasting impression on people. The internet changed the game completely by lowering the cost of distribution to nearly zero, making video marketing accessible to entrepreneurs.Forrester Research, a world renown research and advisory company reports that the use of video SEO is over 50 times more likely to generate a first page listing on Google than traditional SEO alone. How dominant is video going to be in the very near future? Cisco, the people who make the equipment that is behind the internet say that by 2013 90% of web traffic will be video.Serious marketers are turning to video to sell and for SEO. When it comes to video marketing there is a lot of noise coming from people who don’t always know what works so I’m going to spell out some tips that will help you develop and start a successful video marketing program of your own.Let’s start at the beginning the title. A great title pulls viewers in like an old time carnival barker. It’s the first impression that counts and first impressions are all about the title. A quality title will reach out and grab people’s attention. The title is also your first line of SEO attack, make it keyword rich and relevant and viewers will find it.Content is King! No matter whether it is the written word or a video quality content counts. For the sake of our discussion quality content is about giving the viewer something of value, information. This is your chance to shine, to step on the stage, so to speak and Wow your audience. Quality of message is the most important part of building your credibility and growing your brand.Too often great videos forget what their main job is, to drive traffic. They do a great job of motivating the viewer but fail to remember to provide a means of completing the sale, a web address. It doesn’t have to be on the bottom of the video at all times but it should at least be on the end so the viewer can immediately act on their excitement and visit your site and make a purchase.The second part of providing a means of action for your new found video fan is a traditional text link. Make it clear that when they like what they see in the video the next step is to click your link and visit your site.Videos provide a wonderful opportunity to improve or create your brand identity. Think of your favorite television show and ask yourself why you remember what channel it’s on. The reason you remember is usually in the lower right corner of the screen, the network logo. Take the same care with your video, whether it is a hard sell or soft sell informational video don’t let the viewer forget who is providing the feast of information they are watching.That covers the basics of video marketing and should get you off to a great start showcasing your business and building your brand. My suggestion is that you start on your first marketing video now and you won’t worry if it’s not ready for the Oscars just yet. The most important thing to remember about video marketing is that there is always room for improvement but you can’t improve if you don’t get started.