A blog is supported or maintained by an individual or a business. The blogger makes regular entries providing information, specific news, commentary, or events. Bloggers can add video or graphics to enhance their commentary or entertain visitors.
You can use blogs for marketing by getting more personal with visitors with regard to products or services, or you can use your blog to drive visitors to your website. Blogs are interactive and allow visitors to leave comments or suggestions.
Readers can find blogs that interest them by using blog search engines, such as Bloglines, BlogScope, IceRocket, and Technorati. Blogs have been gaining popularity over the past 10 years, and these days even news broadcasts often refer to information found in the “blogosphere.”