What’s going on in your customers’ minds? Why did they come to your store, and will they come back? How much will they buy, or will they even buy anything? Do they think your store’s atmosphere is customer friendly? How do you find out what’s going on in their minds so you can think like them?
You need to understand what customers want in a store like yours and discover a way to provide it. The first thing you can do is be a customer in someone else’s store. Shop for things you need and think about what you like or don’t like in other stores. Shop your competitors’ stores, watch their customers, and listen to the questions they ask. Do the customers stop at the display items or just casually pass by? What do you think these customers want, and are your competitors supplying it?
Ask yourself how you feel shopping at different stores—comfortable or frustrated? Can you eliminate the frustrations at your own store so that your patrons can have a more pleasant shopping experience? They won’t always tell you what they want; sometimes you have to step back and observe.