If you want to create compassion with your online customers, offer to support popular charities. You can donate a small percentage of each sale to a charity of your customer’s choice. Select four or five different charities of interest to a large number of people. Let the customer select or check a box to indicate which one they would like to receive their order donation. Alert each charity you’re using that they are listed on your site, and they may respond by giving you a mention or link on their site. You can also have a link to their site for further information.
This strategy is easy to accomplish because the donation money comes out of sales dollars after the sale is made. Just be sure to send or transfer the donations in a timely manner—at least monthly.
You might also encourage customers to email you with the names of other charities they’re interested in. You can consider adding new charities for which you get a lot of requests.
This is a win-win-win situation because you make three people happy—you, the customer, and the charity. It’s a good feeling to give a part of your success back to those in need. If you give a lot to these charities, you might have a note on your site saying, “$X donated so far.” And you and your staff can volunteer your time for local charitable events.