About 200 years ago, as our new nation was growing, people in remote areas didn’t get the benefits of all the product choices that people in the populous cities did. So wise salesmen called Yankee Peddlers gathered up wagons of goods and visited these remote areas, where the products were all eagerly bought. They were like a traveling store, and everything sold quickly because there was no competition. The peddlers would go back to the bigger cities and towns, fill up, and go back out again. They may have added a little extra to the price for their traveling expense, but the new consumers didn’t mind because of the convenience. What other choice did they have except ride to town themselves? The Yankee Peddler
did very well and was always welcomed by the homesteaders.
It’s always easier to go door to door when the doors are only a few yards apart, but what about where they’re miles apart? The people and companies that are far from big cities need the same goods and services that everyone else does, so why not be a Yankee Peddler and go where your customers are? Chances are you won’t be walking in a door that your competitor did an hour ago. Also, small towns and remote areas are usually more receptive and friendly to sales people because they don’t see as many. If you’re selling items that need to be delivered by truck, schedule a day or two each week to a certain direction to save costs. By going that extra mile, you may get a whole new group of customers that your
competitors forgot about.