Podcasting is essentially online audio broadcasting that can be subscribed to, and downloaded automatically, when new content is added to a website. The process has become known as “podcasting” because the most popular MP3 player on the market is the Apple iPod. These MP3 players are so popular that as of January 2010, Steve Jobs announced that 250 million iPods had been sold.From a Internet entrepreneurs point of view podcasting allows you to reach and connect with your target audience in a unique medium. It also saves your potential customers time, as the podcasts can be downloaded to their media device (iPod, mp3 player, etc), and accessed at anytime. This could be while commuting, working, at the gym, where and whenever it suits them. It will also set you apart from other Internet marketers, who are yet to implement this approach.Podcasts can be distributed to any number of websites to increase visibility in search engine results, and if you have a blog, adding a podcast can give it a dynamic element. This gives you a direct line of communication, making podcasting a very powerful marketing tool.The podcast audience continues to grow, with market researchers, and analyists, predicting by 2013 37 million people will be downloading podcasts on a monthly basis, thus providing Internet marketers and businesses with a powerful communication tool to reach a global audience. According to Google, over 1.5 million businesses search YouTube everyday for video content, making YouTube, after the search engine, the most visited destination for business related searches.The beauty of podcasting is that anyone, with a computer and a microphone, can get started. But, with just a little more ‘know-how’, you could really boost your Internet sales when running a podcast. An invaluable asset to your marketing arsenal.So, regardless of the size of your Internet business, and with podcasting being a relatively inexpensive medium to implement, there is little doubt that you should consider podcasting.