If you’re starting a new business or you have a home-based business, here’s an idea for some additional public exposure. Most shopping malls are looking for extra income wherever they can find it and will allow you to do temporary selling at a reasonable rate. You can usually get a draped table and two chairs for a twoor three-day weekend for a nominal fee, and you can use that to present and sell your products. If you feel this amount (usually around $250 to $300) is still more than your budget will allow, consider sharing it with another person who is trying to reach the same market. Also, sometimes you can negotiate a lower rental price from the mall if you contract for three to six weekends.
Almost everyone shops the mall, so your type of customer or client is likely to walk by. Get a sign with a headline that will attract your target customers and get them to stop at your table.
This is also a good way to test new products and see whether there is any customer interest. You can give a small sample of your product or show a video of your service, which may also attract passersby. Watch people to see how long their interest lasts and ask them to join your mailing list.
If you’re selling big-ticket products or services, you can use this get-acquainted process to set up appointments at people’s home or office. When setting an appointment, write the date and time on the back of your business card so your potential customer won’t forget it. Give people at least one piece of literature they can take with them and read at their leisure. And be sure to follow up exactly when you told them and be on time for all appointments.
If this strategy works at one shopping mall, try it at others in your area.