Nowadays, among the sinuous waves of like-minded online sites, it is an ardent job to make your presence felt. It is amazing how even rare and distinct niches have too many contenders vying for the top spot. It can be assumed that each one; or at least, most of them, is aware of the potency of SEO and the key principles (content and keyword experimentation are on priority). Yet, there are a few ways to overshadow your competitors at SEO. Here are 5 of them:1. Be knowledgeable about what they miss – Your niche may have a fundamental upheaval coming up. It is like stocks and indices; if you know whether they will fall or rise, you can make a fortune. For instance, a neglected location may suddenly get very viable in future if an industry or an engineering college is being set there (for services site). Choose your meta-tags with cautious research and be aware of the areas your competitors have ignored.2. Be discrete – it is foolhardy to follow the footsteps of a successful competitor with a blindfold. The other site may have anticipated a few right notes, but there is every chance that he has overstuffed his streams with garbage on separate fronts. Reference and analysis of the competing site at SEO is only to find out its high and low points; and then working accordingly. Horse may be expensive; but its hooves won’t gain you too many corns!3. Buy and apply software – It is viable to use credible software and Google Analytical Tools for the gradation of your site. One such software that gives you an exact analysis of how exact keywords are faring vis-à-vis related keywords would be immensely helpful. Your sequential work should be on the integration of these keywords until you chance upon the exact success formula. Be pro-active; don’t settle down with a pre-conceived theory that your competitor is ahead of you on every count.4. Competitor’s SEO activities – Nowadays search engines, especially Google, have got quite smart and probing. Using techniques directly in violation with Google Guidelines can fast gain you a reservation in the sandbox. Check your SEO’s sites and give special credence if there are sudden quick changes. Of course, vitalities like quick navigation and neat front page are a must. Analyze the essentials that are gaining your competitor special brownie points. Make a detailed reading of how your competitor goes around link baits, content marketing and the accumulation of press releases. Keep a suggestive yet compact tone in your content.5. Mobile optimization – Nowadays, most sites are getting mobile optimization for the simple fact that many visitors are connecting and visiting via phones. Awareness about certain factors is a must here. Flash sites don’t appear too schematically on Androids and mobile apps; thus keep your site clutter-free; and with minimum graphics and images. On a different platter, work on your link building and meta-tags (that is important).These technicalities will help you sail over and ahead of your competitors at SEO, and by extent, in online business.